PBM Connect · store registers
PBM Connect plugs into the register a store already uses and reads its item sales. The store gets a free dashboard and brand-funded promotions. Brands see what actually sold off the shelf.
How it works
We read the sales a store approves us to read, after the fact.
In PBM Field, the rep records the register system and sends a sign-up link.
One click in the register's app store, or a weekly export for older systems.
Item, UPC, quantity, price and date. No customer names, no card data.
By UPC, and by the store's own item codes where UPCs are missing.
The store sees its dashboard; each brand sees only its own items.
What stores get, free
Top items, slow movers and dead stock.
Items selling faster than usual.
Items that stores like theirs sell and they don't carry.
Brand-funded offers, such as a free case for carrying 3 core items.
PBM Rewards earned and how to redeem it.
Sales trend, top movers and open offers.
Registers
| Register | How it connects | Phase |
|---|---|---|
| Square | Store approves the PBM app | Pilot |
| Clover | Store approves the PBM app | Pilot |
| Shopify POS | Store approves the PBM app | Phase 2 |
| Lightspeed | Store approves the PBM app | Phase 2 |
| Feed store and older systems | Weekly export, later a small sync program | Phase 2 and 3 |
Data rules
What brands pay
Included in PBM Insights Pro and Enterprise; an add-on for other plans.
| Connected stores carrying the brand | Per month |
|---|---|
| Up to 100 | $350 |
| 101 to 300 | $750 |
| 301 to 750 | $1,500 |
| Over 750 | Quoted |
Category benchmarks open once a category passes 500 connected stores.
| Product | Price |
|---|---|
| Market View, one category | $2,500 a month |
| Market View, every category | From $7,500 a month |
| Targeted promotion | $750 a campaign + 12% of rewards |
| Customer coupon campaign | $1,000 a campaign + 15% of redeemed value |
Founding prices; list prices run about 1.5 times higher. Customer coupons go out from the store, in the store's name, only to customers who opted in. PBM never takes the store's customer list.
Trade marketing
Email marketing built for selling to the trade, using the accounts already in PBM.
New items, promos and show reminders, sent by account list, channel or region, with your branding.
A new item goes out to every account that should carry it, with the sell sheet from PBM Catalog.
Forms on your website and at shows drop new stores and brands straight into PBM Field.
A short series of emails after a show, a sample or a lapsed order, stopping when the store replies or orders.
Opens and clicks by account, so reps call the stores that showed interest.
Every email is matched to the orders that followed it.
Shoppers scan a receipt from any store for a brand-funded rebate, so you reach stores that are not connected yet.
If a lot is recalled in PBM Quality, every store that bought it gets the notice and the instructions.
Trade marketing pricing
Founding prices.
| Plan | Price |
|---|---|
| With PBM Field or Insights | Included, up to 10,000 sends a month |
| On its own | $250 a month |
| More sends | $15 per 1,000 |